Vinnie Potestivo is an Emmy Award-winning Media Advisor and Creator Economist who helps clients leverage their media and content to make more impact.
He is the Founding Creator of I Have A Podcast®, host of its podcast, and the Editor-in-Chief of ihaveapodcast.com, a verified Google News platform for independent podcasters.
As a network executive at MTV Networks (98-07) he helped discover talent and develop new ways to support their goals. Pioneering how brands and business owners could contribute to their public narrative, he helped make them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild ‘N Out, & Laguna Beach, The Hills, The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!
You can listen to Vinnie dissect the creative process with some of the stars and creatives who helped launch his career such as Mandy Moore, Danielle Fishel, TJ Lavin, Ja Rule, Natasha Graziano, and Ananda Lewis (to name a few) on the award-winning “I Have A Podcast” audio experience which is available everywhere you watch and listen to podcasts.
Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Diane von Furstenberg, Ashton Kutcher, Jessica Simpson, Beyoncé Carter, Ashlee Simpson, Carson Daly, Nick Lachey, Sharon Osbourne, Sean “Diddy” Combs, Wilmer Valderrama, Nick Cannon, Lindsay Lohan, TJ Lavin, Vanessa Lachey, Benji & Joel Madden, Aly & AJ, Kelly & Jack Osbourne, Tyrese Gibson, Molly Sims, Lauren Conrad, Kristin Cavallari, Danielle Fishel, Carmen Electra, Sisqo, Dave Holmes, Susie Castillo, Damien Fahey, Quddus, La La Anthony, DJ Clue, Suchin Pak, Gideon Yago, Brianna Keilar, Tracie Strahan, Erika Martin, Sway Calloway, Alan Colmes, Matt Pinfield, Tom Green, Ahmet Zappa, Pauly Shore, Jerry Springer, Snoop Dogg, Utkarsh Ambudkar, Morgan Spurlock, Will.i.am, Ebro, Andy Milonakis, Kelis, Aubrey O’Day, Hasan Minhaj, Patti Stanger, Chris March, Danielle Staub, Beth Ostrosky Stern, Audrey Gruss, Dottie Herman, Peter Thomas Roth, & Tinsley Mortimer.
Corporate brands VPE has worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, Dow, Lady Foot Locker, AARP, Prudential, and AllState.
Hello there. My name is Vinnie Potestivo, Emmy Award-Winning Media Advisor and Creator Economist, and I’m reaching out with a request to be considered as a guest/moderator on your program.
I talk about personal development, talent development and creative development and am often hired to talk about how to get discovered, how to be more discoverable, how to build a sustainable talent brand, how to maintain a creative career, how to leverage exposure, how to get press, how to stand out, how to get more distribution on privately owned content, and so much more.
I was a talent development exec at MTV from 1998-2007 (The Osbournes, Newlyweds, Laguna Beach, The Hills, Wild ‘n out, The Challenge)… and in 2007 I went back to my agency (VPE.tv) and continued to build talent brands, social brands, implemented SOPs for talent development departments at dozens of networks, platforms, and prod companies.
I inspire talent, artists, celebs, business owners, founder-led businesses, and all other types of modern creators to make more impact by advising media strategies that allow them to ignite the conversation and community they are looking to connect with.
I also have a podcast, I Have A Podcast, where I sit down with talent Ive worked with closely (Mandy Moore, Jamie Lynn Sigler, TJ Lavin, Danielle Fishel) is available everywhere podcasts are heard. I Have A Podcast On TV is our syndicated television show, which airs on Cox, Comcast, direcTV via the bspoketv network. And our platform ihaveapodcast.com is a news source that highlights and featured emerging podcasters with featured articles and podcast industry-related news.
What happens next?
With my background, how can I best add to your show?
Talk Points:
– Getting Discovered & Being More Discoverable
– Building a Sustainable Talent Brand
– How to Grow Authority Quickly
– 5 Ways To Stand Out As A Podcaster
– How to Create ROI As A Podcaster
Questions:
What are 3 things anyone can do to increase their chances of getting discovered?
Why is it important to win awards? Why is it important to get/give credits?
What are ways to get discovered and be more discoverable?
What are the similarities between celebrity and personal brands?
How do I pitch my story to mass media?
What does talent development look like to you?
What types of opportunities for exposure are most podcasters missing right now?
What are 5 quick steps that will impact your personal talent brand?
What is a lesson you learned early in your career that still impacts you?
What have you done to impact diversity in media?
Professional set-up including microphone, lights, and 4k camera.
podcast one-sheet, press, promotional photos, and assets available at: vpe.tv/vinterview
