Kylie (Carlson) Lang is a Sales Funnel Strategist and founder of the ‘Fab Factor’. She works with creatives and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels.
After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper based, she’s made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level.
Fast forward to 2021 and she’s had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels.
She attributes much of her success to her framework called the ‘Fab Factor’ that builds an emotional connection with clients and helps them to take that next step.
It’s no longer good enough to create a lead magnet, pop it up onto your website and send a few emails expecting them to magically sign up for your course, book your services or purchase your product.
You have to connect on a much deeper level.
Your ideal client needs to feel like you get them, have things in common with them and ultimately as if they could sit across a table in a café and have coffee and cake with you.
It’s about establishing engagement, emotion, and empowerment through your marketing.
How do you make this happen? By using your Fab Factor.
Your Fab Factor is your unique blend, the thing that makes you, you. To use a French phrase, because I do live in France, it’s your ‘je ne sais quoi’. The one thing nobody else can have, borrow or use.
At the essence of every entrepreneur there’s an overriding Fab Factor that is representative of who they are and why their audience love them.
I’d love to be a guest to talk about how to build an automated sales funnel that uses your Fab Factor to convert leads into clients.
Heil PR-40 Mic
Focusrite Scarlett 2i2
Audio Technica Headphones
Due to being based in France for any North American based podcasts I appreciate being able to schedule for earlier in your day rather than later.
